Motivation in advertising ; motives that make people buy.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1957.
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| Series: | McGraw-Hill series in advertising and selling.
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| Subjects: |
Annex
| Call Number: |
HF 5822 .M385
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