APA (7th ed.) Citation
Rodgers, F. G., & Shook, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization (First edition.). Harper & Row.
Chicago Style (17th ed.) Citation
Rodgers, F. G., and Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. First edition. New York: Harper & Row, 1986.
MLA (9th ed.) Citation
Rodgers, F. G., and Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. First edition. Harper & Row, 1986.
Warning: These citations may not always be 100% accurate.