The IBM way : insights into the world's most successful marketing organization /

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Bibliographic Details
Main Author:	Rodgers, F. G. (Francis G.)
Other Authors:	Shook, Robert L., 1938-
Format:	Book
Language:	English
Published:	New York : Harper & Row, [1986], ©1986.
Edition:	First edition.
Subjects:	International Business Machines Corporation. Computers > Marketing > Case studies. Electronic office machines > Marketing > Case studies. Marketing > Case studies. Computers > Marketing. Computers. Electronic office machines > Marketing. Electronic office machines. Marketing. Case studies.

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number:	HD 9696 .C64 I4875 1986
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