Psychological experiments in consumer behavior.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1970]
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| Series: | Wiley marketing series.
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| Subjects: |
| Physical Description: | xv, 416 pages : illustrations ; 23 cm. |
|---|---|
| ISBN: | 0471104817 |