Kapferer, J. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. Free Press ; Maxwell Macmillan Canada.
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Chicago Style (17th ed.) Citation
Kapferer, Jean-Noël. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York : Toronto: Free Press ; Maxwell Macmillan Canada, 1992.
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MLA (9th ed.) Citation
Kapferer, Jean-Noël. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Free Press ; Maxwell Macmillan Canada, 1992.
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Warning: These citations may not always be 100% accurate.