The strategy and tactics of pricing : a guide to profitable decision making /

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Bibliographic Details
Main Author: Nagle, Thomas T., 1951-
Other Authors: Holden, Reed K.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1995], ©1995.
Edition:Second edition.
Subjects:
Description
Physical Description:xiv, 409 pages : illustrations ; 24 cm
ISBN:0136693768 :
0136690602 (pbk.) :