APA (7th ed.) Citation
Marketing Science Institute & DeSarbo, W. (1996). Deriving joint space maps of bundle compositions and market segments: An application to new product options. Marketing Science Institute.
Chicago Style (17th ed.) Citation
Marketing Science Institute and Wayne DeSarbo. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options. Cambrige, Mass.: Marketing Science Institute, 1996.
MLA (9th ed.) Citation
Marketing Science Institute and Wayne DeSarbo. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options. Marketing Science Institute, 1996.
Warning: These citations may not always be 100% accurate.