Deriving joint space maps of bundle compositions and market segments : an application to new product options /

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Bibliographic Details
Corporate Author:	Marketing Science Institute
Other Authors:	DeSarbo, Wayne
Format:	Book
Language:	English
Published:	Cambrige, Mass. : Marketing Science Institute, [1996], ©1996.
Series:	Report (Marketing Science Institute) ; no. 96-122.
Subjects:	New products > Marketing > Mathematical models. Consumers' preferences > Mathematical models. Market segmentation > Mathematical models. New products. Consumers' preferences. Market segmentation.

Annex

Holdings details from Annex
Call Number:	HF 5415.153 .D475 1996
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