Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Saved in:
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press,
[2015]
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| Edition: | Expanded edition. |
| Subjects: | |
| Summary: | "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket |
Hesburgh Library General Collection
| Call Number: |
HF 5415.153 .K53 2015
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| Available Request Request a scan of an article or book chapter |