Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

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Библиографические подробности
Главные авторы: Kim, W. Chan (Автор), Mauborgne, Renée (Автор)
Format:
Язык:английский
Published: Boston, Massachusetts : Harvard Business Review Press, [2015]
Редактирование:Expanded edition.
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Итог:"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

Hesburgh Library General Collection

Подробно о фондах из Hesburgh Library General Collection
Шифр: HF 5415.153 .K53 2015
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