Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Format: | Kniha |
| Jazyk: | angličtina |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press,
[2015]
|
| Vydání: | Expanded edition. |
| Témata: | |
| Shrnutí: | "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket |
MARC
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| 245 | 1 | 0 | |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Renée Mauborgne. |
| 246 | 1 | |a How to create uncontested market space and make the competition irrelevant | |
| 250 | |a Expanded edition. | ||
| 264 | 1 | |a Boston, Massachusetts : |b Harvard Business Review Press, |c [2015] | |
| 300 | |a xxviii, 287 pages : |b illustrations ; |c 25 cm | ||
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| 500 | |a "With a new preface, fresh chapters, and updated case studies"--Back of jacket. | ||
| 504 | |a Includes bibliographical references (pages 263-270) and index. | ||
| 505 | 0 | |a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. | |
| 520 | |a "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket | ||
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