A segmentation model for the targeted marketing of consumer durables : technical working paper /

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Bibliographic Details
Main Author: Bayus, Barry L.
Corporate Author: Marketing Science Institute
Other Authors: Mehta, Raj
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, [1994], ©1994.
Series:Report (Marketing Science Institute) ; no. 94-120.
Subjects: