Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market /

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Bibliographic Details
Main Author:	Leeming, E. Janice
Other Authors:	Tripp, Cynthia F.
Format:	Book
Language:	English
Published:	Burr Ridge, Ill. : Irwin Professional Publishing, [1994], ©1994.
Subjects:	Market segmentation > United States. Women consumers > United States. Marketing > United States. Market segmentation. Women consumers. Marketing. United States.

Annex

Holdings details from Annex
Call Number:	HF 5415.127 .L4 1994b
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