Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market /

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Autor principal: Leeming, E. Janice
Altres autors: Tripp, Cynthia F.
Format: Llibre
Idioma:anglès
Published: Burr Ridge, Ill. : Irwin Professional Publishing, [1994], ©1994.
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