Aesthetics in marketing /

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Bibliographic Details
Main Author:	Baisya, Rajat K.
Other Authors:	Das, G. Ganesh
Format:	Book
Language:	English
Published:	Los Angeles ; London : Response Books, 2008.
Subjects:	Market segmentation. Consumers' preferences. New products. Aesthetics.

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number:	HF 5415.127 .B35 2008
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