Emotional decisions : tradeoff difficulty and coping in consumer choice /

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Bibliographic Details
Main Author:	Luce, Mary Frances, 1967-
Other Authors:	Bettman, James R., Payne, John W.
Format:	Book
Language:	English
Published:	Chicago, IL : University of Chicago Press, [2001], ©2001.
Series:	Monographs of the Journal of consumer research ; no. 1.
Subjects:	Consumer behavior. Risk-taking (Psychology) Consumers' preferences > Econometric models. Consommateurs > Comportement. Risque, Prise de (Psychologie) Consommateurs > Préférences > Modèles économétriques. Consumers' preferences.

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number:	HF 5415.32 .L83 2001
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