Branded nation : the marketing of Megachurch, College, Inc., and Museumworld /

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. Branding has become so successful, so ubiquitous that even institutions that we thought were above branding have succumbed. Such cultural institutions as religion,...

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Bibliographic Details

Main Author:	Twitchell, James B., 1943-
Format:	Book
Language:	English
Published:	New York : Simon & Schuster Paperbacks, 2005.
Edition:	First Simon & Schuster paperback edition.
Subjects:	Brand name products > United States > Marketing. Brand name products > Social aspects > United States. Church marketing > United States. Education > Marketing. Museums > Marketing. Branding (Marketing) Brand name products > Social aspects. Church marketing. United States. Brand name products. Education. Museums.
Online Access:	Online Access
Summary:	Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. Branding has become so successful, so ubiquitous that even institutions that we thought were above branding have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. The megachurch epitomizes branding in religion; colleges and universities have their image organizers whose job it is to make their institution seem different from all the rest; and museums create blockbuster exhibitions and even franchise themselves.--From publisher description. A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.