Consuming Kids : the Commercialization of Childhood /

Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film...

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Bibliographic Details

Corporate Author:	Media Education Foundation
Other Authors:	Barbaro, Adriana (Producer, Director, Screenwriter), Earp, Jeremy (Director, Screenwriter), Young, Jason T. (Producer), Peterson, Alex (Narrator)
Format:	Video DVD
Language:	English
Published:	Northampton, Mass. : Media Education Foundation, [2008], ©2008.
Subjects:	Child consumers > United States. Advertising and children > United States. Marketing research > United States. Advertising and children. Child consumers. Marketing research. United States. Documentary films. DVD. Video. Documentary film. Feature films. Nonfiction films. Documentaires. Films autres que de fiction.
Summary:	Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids.