Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

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Bibliographic Details
Main Author:	Aaker, David A.
Format:	Book
Language:	English
Published:	New York : Free Press, [2004], ©2004.
Subjects:	Brand name products > Planning. Branding (Marketing) Brand name products > Management. Brand name products > Valuation > Management. Brand name products.

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number:	HD 69 .B7 A2154 2004
	Available Request Request a scan of an article or book chapter

Holdings details from Hesburgh Library General Collection
Call Number:	HD 69 .B7 A2154 2004
	Available Request Request a scan of an article or book chapter

Holdings details from Hesburgh Library General Collection
Call Number:	HD 69 .B7 A2154 2004
	Available Request Request a scan of an article or book chapter