Marketing management; cases from the emerging countries /

Textbook on marketing, in the form of case studies from developing countries in Africa, Asia and Latin America - covers commercial strategy in respect of supply and demand, retail trade and consumption, Innovation and decision making, cost of production and prices, publicity, sales and the role of t...

Full description

Bibliographic Details

Corporate Author:	Stanford University. International Center for the Advancement of Management Education
Other Authors:	Boyd, Harper W. (Editor)
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1966]
Series:	Series in business management.
Subjects:	Marketing > Case studies. Marketing. Case studies. case study. textbook. map. reference. Études de cas. étude de cas. manuel d'enseignement. carte géographique. référence bibliographique. estudio de casos. libro de texto. mapa. referencia.
Summary:	Textbook on marketing, in the form of case studies from developing countries in Africa, Asia and Latin America - covers commercial strategy in respect of supply and demand, retail trade and consumption, Innovation and decision making, cost of production and prices, publicity, sales and the role of the salesperson, business organization, etc. Statistical tables, references and maps.