On the determination of advertising effectiveness : an empirical study of the German cigarette market /

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Bibliographic Details
Main Author:	Reuijl, Jan C.
Format:	Book
Language:	English
Published:	Boston : Hingham, Mass. : Kluwer-Nijhoff Pub. ; Distributors for North America, Kluwer Boston, [1982]
Subjects:	Advertising > Cigarettes > Germany (West) Cigarette industry > Germany (West) Advertising. Industrial concentration. Advertising > Cigarettes. Cigarette industry. Germany (West)

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number:	HF 6161 .C35 R48 1982
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