On the determination of advertising effectiveness : an empirical study of the German cigarette market /

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Bibliographic Details
Main Author: Reuijl, Jan C.
Format: Book
Language:English
Published: Boston : Hingham, Mass. : Kluwer-Nijhoff Pub. ; Distributors for North America, Kluwer Boston, [1982]
Subjects:

MARC

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100 1 |a Reuijl, Jan C.  |0 http://id.loc.gov/authorities/names/n82123804 
245 1 0 |a On the determination of advertising effectiveness :  |b an empirical study of the German cigarette market /  |c Jan C. Reuijl. 
260 |a Boston :  |b Kluwer-Nijhoff Pub. ;  |a Hingham, Mass. :  |b Distributors for North America, Kluwer Boston,  |c [1982] 
263 |a 8212 
300 |a 226 pages ;  |c 23 cm 
336 |a text  |b txt  |2 rdacontent  |0 http://rdaregistry.info/termList/RDAContentType/1020 
337 |a unmediated  |b n  |2 rdamedia  |0 http://rdaregistry.info/termList/RDAMediaType/1007 
338 |a volume  |b nc  |2 rdacarrier  |0 http://rdaregistry.info/termList/RDACarrierType/1049 
504 |a Bibliography: p. 207-214. 
500 |a Includes index. 
650 0 |a Advertising  |x Cigarettes  |z Germany (West) 
650 0 |a Cigarette industry  |z Germany (West) 
650 0 |a Advertising.  |0 http://id.loc.gov/authorities/subjects/sh85001086 
650 0 |a Industrial concentration.  |0 http://id.loc.gov/authorities/subjects/sh85065846 
650 7 |a Advertising  |x Cigarettes.  |2 fast  |0 (OCoLC)fst00797574 
650 7 |a Advertising.  |2 fast  |0 (OCoLC)fst00797511 
650 7 |a Cigarette industry.  |2 fast  |0 (OCoLC)fst00861353 
650 7 |a Industrial concentration.  |2 fast  |0 (OCoLC)fst00970912 
651 7 |a Germany (West)  |2 fast  |0 (OCoLC)fst01210273 
902 |a MARS 
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952 f f |p Circulating  |a University of Notre Dame  |b University of Notre Dame  |c Hesburgh Library  |s Hesburgh Library General Collection  |d Hesburgh Library General Collection  |t 0  |e HF 6161 .C35 R48 1982  |h Library of Congress classification  |i Book  |m 00000003616075