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Attitude research at bay : [proceedings of the 6th attitude research conference] /

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Corporate Author: American Marketing Association
Other Authors: Johnson, Deborah, Wells, William D.
Format: Book
Language:English
Published: Chicago : American Marketing Assocication, [1976]
Series:Marketing research techniques series ; no. 17.
Subjects:
Attitude (Psychology) > Testing > Congresses.
Consumers > Congresses.
Marketing research > Congresses.
Attitude (Psychology) > Testing.
Attitude (Psychology)
Consumers.
Marketing research.
Conference papers and proceedings.
Physical Description:vii, 270 pages ; 23 cm.
ISBN:0877570787

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