Selling to a segmented market : the lifestyle approach /

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Bibliographic Details
Main Author:	Swenson, Chester A.
Format:	Book
Language:	English
Published:	New York : Quorum Books, [1990], ©1990.
Subjects:	Market segmentation > United States. Consumers' preferences > United States. Consumers > United States. Lifestyles > United States. Market segmentation. Consumers' preferences. Consumers. Lifestyles. United States.

Description
Physical Description:	xix, 177 pages, 8 unnumbered pages of plates : illustrations ; 22 cm
ISBN:	089930446X (lib. bdg. : alk. paper)

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