Marketing communications strategies today and tomorrow : integration, allocation, and interactive technologies : conference summary, Royal Sonesta Hotel, Cambridge, MA, March 24-25, 1994 /

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Bibliographic Details
Main Author:	Faure, Corinne
Corporate Author:	Marketing Science Institute
Other Authors:	Klein, Lisa
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1994], ©1994.
Series:	Report (Marketing Science Institute) ; no. 94-109.
Subjects:	Communication in marketing > Congresses. Interactive multimedia > Congresses. Communication in marketing. Interactive multimedia. Conference papers and proceedings. Cambridge (Mass., 1994) Kongress.

Annex

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Call Number:	HF 5415 .M35 1994
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