Marketing communications strategies today and tomorrow : integration, allocation, and interactive technologies : conference summary, Royal Sonesta Hotel, Cambridge, MA, March 24-25, 1994 /

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Dades bibliogràfiques
Autor principal:	Faure, Corinne
Autor corporatiu:	Marketing Science Institute
Altres autors:	Klein, Lisa
Format:	Llibre
Idioma:	anglès
Published:	Cambridge, Mass. : Marketing Science Institute, [1994], ©1994.
Col·lecció:	Report (Marketing Science Institute) ; no. 94-109.
Matèries:	Communication in marketing > Congresses. Interactive multimedia > Congresses. Communication in marketing. Interactive multimedia. Conference papers and proceedings. Cambridge (Mass., 1994) Kongress.

Annex

Detall dels fons de Annex
Signatura:	HF 5415 .M35 1994
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