Market segmentation /

Saved in:
Bibliographic Details
Main Authors: Frank, Ronald Edward, 1933-, Massy, William F. (Author), Wind, Yoram (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Series:Prentice-Hall international series in management.
Subjects:
Description
Physical Description:xii, 292 pages : illustrations ; 25 cm.
ISBN:0135575796