Handbook of consumer motivations ; the psychology of the world of objects /

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Bibliographic Details
Main Author: Dichter, Ernest, 1907-1991
Format: Book
Language:English
Published: New York : McGraw-Hill, [1964]
Series:McGraw-Hill series in marketing and advertising.
Subjects:

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number: HF 5415.3 .D546
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