Perspectives in consumer behavior /
"This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The select...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Glenview, Illinois :
Scott, Foresman and Company,
[1968]
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| Subjects: | |
| Summary: | "This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface. |
Hesburgh Library General Collection
| Call Number: |
HF 5415.3 .K3
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|---|---|
| Available Request Request a scan of an article or book chapter |
Hesburgh Library General Collection
| Call Number: |
HF 5415.3 .K3
|
|---|---|
| Available Request Request a scan of an article or book chapter |