Purchasing behavior and personal attributes /

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Bibliographic Details
Main Authors:	Massy, William F., Frank, Ronald Edward, 1933- (Author), Lodahl, Thomas (Author)
Format:	Book
Language:	English
Published:	Philadelphia : University of Pennsylvania Press, [1968]
Subjects:	Motivation research (Marketing) Consumers.

Hesburgh Library General Collection

Holdings details from Hesburgh Library General Collection
Call Number:	HF 5415.3 .M3
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