Market segmentation : conceptual and methodological foundations /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic,
[2000], ©2000.
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| Edition: | Second edition. |
| Series: | International series in quantitative marketing.
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| Subjects: |
| Physical Description: | xxii, 382 pages : illustrations ; 25 cm. |
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| ISBN: | 0792386353 (alk. paper) |