Strategic brand management : building, measuring, and managing brand equity /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
[2013], ©2013.
|
| Edition: | Fourth edition. |
| Subjects: |
Hesburgh Library General Collection
| Call Number: |
HD 69 .B7 K45 2013
|
|---|---|
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