Strategic brand management : new approaches to creating and evaluating brand equity /
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| Main Author: | |
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| Format: | Book |
| Language: | English French |
| Published: |
New York : Toronto :
Free Press ; Maxwell Macmillan Canada,
1992.
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| Subjects: |
| Physical Description: | v, 341 pages : illustrations ; 25 cm |
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| ISBN: | 0029170451 : |