Strategic brand management : new approaches to creating and evaluating brand equity /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English French |
| Published: |
New York : Toronto :
Free Press ; Maxwell Macmillan Canada,
1992.
|
| Subjects: |
MARC
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| 049 | |a INDU | ||
| 050 | 0 | 0 | |a HD69.B7 |b K37 1992 |
| 082 | 0 | 0 | |a 658.8/343 |2 20 |
| 100 | 1 | |a Kapferer, Jean-Noël. |0 http://id.loc.gov/authorities/names/n78024655 | |
| 245 | 1 | 0 | |a Strategic brand management : |b new approaches to creating and evaluating brand equity / |c Jean-Noël Kapferer ; [translated by Philip Gibbs]. |
| 260 | |a New York : |b Free Press ; |a Toronto : |b Maxwell Macmillan Canada, |c 1992. | ||
| 300 | |a v, 341 pages : |b illustrations ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent |0 http://rdaregistry.info/termList/RDAContentType/1020 | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://rdaregistry.info/termList/RDAMediaType/1007 | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://rdaregistry.info/termList/RDACarrierType/1049 | ||
| 340 | |p illustration |2 rdaill |0 http://rdaregistry.info/termList/IllusContent/1014 | ||
| 504 | |a Includes bibliographical references (p. 309-319) and index. | ||
| 650 | 0 | |a Brand name products |x Management. |0 http://id.loc.gov/authorities/subjects/sh2007102131 | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
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| 952 | f | f | |p Circulating |a University of Notre Dame |b University of Notre Dame |c Hesburgh Library |s Hesburgh Library General Collection |d Hesburgh Library General Collection |t 0 |e HD 69 .B7 K37 1992 |h Library of Congress classification |i Book |m 00000013428560 |